I’ve just got back from a meeting of the West Berkshire Business Club where I spoke about blogging for small businesses. I was asked several questions about the way to set up blogs, how to get visitors and how to make money from them. There was only one person in the room who already had a blog of their own, but it was clear there was real enthusiasm for blogging amongst the members. That’s because they can see the value of having a blog to help boost their reputation and create new business. By the end of my talk there were people ready to set up blogs on their business, their home life, as project management tools and so on. One person even told me they were going to set up a blog in praise of their mother-in-law…now that’s dedication!
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.