So, Intel has announced that 10% of its worldwide workforce – or 10,500 people – are to lose their jobs. The aim is to make the company more competitive and save money. In recent years, Intel’s main competitor, AMD, has been a real force to be reckoned with. However, what’s interesting about the situation is what Merrel Lynch says about Intel. Their analyst, Joe Osha, is reported as saying that for a company with so many competitive problems, there are too many non-core activities happening. In other words, as so often happens with big business, Intel appears to have lost focus. Every day I see the same thing with Internet marketers. They become successful because they are focused on a specific market, providing niche products and services. But then they get the Internet marketing “bug” and try to expand what they do into other sectors. The result is the area in which they originally succeeded gets less attention and they lose custom as a result. So, if you are selling online, don’t lose focus like Intel. Instead, remain tightly focused and look to offer more to your existing market, rather than trying to expand out of it.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.