So, Intel has announced that 10% of its worldwide workforce – or 10,500 people – are to lose their jobs. The aim is to make the company more competitive and save money. In recent years, Intel’s main competitor, AMD, has been a real force to be reckoned with. However, what’s interesting about the situation is what Merrel Lynch says about Intel. Their analyst, Joe Osha, is reported as saying that for a company with so many competitive problems, there are too many non-core activities happening. In other words, as so often happens with big business, Intel appears to have lost focus. Every day I see the same thing with Internet marketers. They become successful because they are focused on a specific market, providing niche products and services. But then they get the Internet marketing “bug” and try to expand what they do into other sectors. The result is the area in which they originally succeeded gets less attention and they lose custom as a result. So, if you are selling online, don’t lose focus like Intel. Instead, remain tightly focused and look to offer more to your existing market, rather than trying to expand out of it.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+