Intel job cuts and Internet marketing

So, Intel has announced that 10% of its worldwide workforce – or 10,500 people – are to lose their jobs. The aim is to make the company more competitive and save money. In recent years, Intel’s main competitor, AMD, has been a real force to be reckoned with. However, what’s interesting about the situation is what Merrel Lynch says about Intel. Their analyst, Joe Osha, is reported as saying that for a company with so many competitive problems, there are too many non-core activities happening. In other words, as so often happens with big business, Intel appears to have lost focus. Every day I see the same thing with Internet marketers. They become successful because they are focused on a specific market, providing niche products and services. But then they get the Internet marketing “bug” and try to expand what they do into other sectors. The result is the area in which they originally succeeded gets less attention and they lose custom as a result. So, if you are selling online, don’t lose focus like Intel. Instead, remain tightly focused and look to offer more to your existing market, rather than trying to expand out of it.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »