Clearly plenty of people believe the Internet has potential. That’s obvious from the latest Netcraft survey which reveals there are now more than 100 million domains listed on the Web. However, the survey also shows that the vast majority of those (around 60%) are inactive. Over 60 million domain names have been bought but have yet to be turned into active web sites. Either people are buying the names in the hope they will use them one day, or they are buying them and have yet to get around to do anything with them. Possibly, with that many unused domain names around, people have even forgotten they own them. But it’s a curious survey isn’t it? Why do so many domain names get bought, yet are not turned into web sites? Laziness? Forgetfulness? Too busy to do anything with them? Who knows.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.