Social networking online – don’t let’s get carried away

This weekend I’ve read a great deal about online social networking. If I were to believe what I’ve read, I’d think that all you needed to do was set up a whizzy social networking site and you’d be an instant billionaire. Wherever you turn in newspapers, magazines, or even online, you’ll find plenty of people telling you that social networking is what the web was invented for and that it is a revolution in technology. Well, social networking is important, but don’t get carried away, it’s not that important. It is only the technological achievement of what us humans have been doing for thousands of years. We pass on information to each other socially. Such information is often valued highly if it comes from a respected friend or contact. But, and here’s the crucial bit, if we decide to act on such socially derived information we almost always check it out first. That means social networks may be beneficial to your business in getting your name spread about, but don’t neglect the more solid side of your Internet presence. After all, it’s your web site that people will ultimately check – not how highly you’re rated in some social network.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »