Oh dear – Britain is going to lag behind online

Experts frequently fail to get things right. History is littered with so-called experts who predicted things totally incorrectly. The boss of IBM famously said there would only ever be a need for a handful of computers. Ha..!

So, why should we believe the “experts” at Ofcom and BT who tell us that expanding the UK’s broadband system is “premature”. Apparently there is “no evidence” that we need a better system. They said that when the M1 was built; there was no evidence that we needed great big roads. Mmmm. Equally, there was no evidence that we needed radio or TV transmitters being built when broadacsting was in its infancy. And who would have thought a hundred years ago when the Wright brothers managed a few hundred yards off the ground, that we’d need “air traffic control”?

The evidence for the need for improved broadband is already with us; take a look at Korea, for instance, where Internet usage is virtually essential to life.

The “experts” then tell us that people may not be prepared to pay the extra cash needed. Five years ago people were paying fro dial-up, pennies in comparison to the £120 a year on average spent now. Price is almost never a barrier to service; if it’s good, people will pay. So, the pricing argument against development of super-fast broadband in the UK fails as well.

Come on Ofcom and BT – the rest of us are in the 21st Century, come and join us, it’s lovely. However, we won’t be here for long if you don’t catch up. If broadband is not improved and uprated in the UK, many businesses will leave since it will be an essential infrastructure. It will be like asking an international business to be based in Reading, without the M4 to get them to Heathrow. We provide essential infrastructure like roads, why not an uprated broadband; it’s no longer good enough to say there is no evidence. Ofcom needs to show leadership – and fast.

Like this article?

Share on Twitter
Share on Linkdin
Share on Facebook
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »