If you look through any of the online news sources, such as Google News, you will notice that there are few business stories that have surfaced in the last 24 – 48 hours. That is not surprising in some ways, after all we have just been through the weekend. The problem is that today’s news pages need filling.
Any journalist working on a Sunday, producing news pages for a Monday edition, knows the problem only too well. There is little material to choose from – and all of your contacts are out of the office. There are very few people you can call to help you fill the space; plus no-one seems to send out press releases over the weekend.
Some PR companies and businesses are switched on to this problem, though. They produce “Sundays for Mondays” – stories that are only provided during Sunday so that they can make the Monday editions. There’s a good example in this morning’s Times newspaper. The Priory clinic is launching a service for stressed lawyers. That information could have been released any time last week, or even today. But with it being available over the weekend, the clinic has probably achieved more publicity than it might have done if the story had been released on a weekday when there is more competition for space.
Journalists who work at the weekend are crying out for good stories to cover. There is clearly a gap here you can fill. Your online business is likely to get more publicity if you issue news items on a Sunday, rather than any other day of the week.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+