BBC Tees had me live on air for half an hour today talking about “web revenge” – how people try to use Internet systems to get their own back on people who have crossed them…! I had a fun discussion with Alex Hall during her mid-morning programme.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.