Today I was on the BBC Ulster consumer affairs programme, On Your Behalf, where the presenter Linda McAuley quizzed me about email stress. I was doing the interview “down the line” from the Portsmouth satellite studio of Radio Solent. It was decidedly non stressy for me because it was a lovely day and the studios overlook Gunwharf Quays and the Spinnaker Tower.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.