Yesterday I was called by The Press Association on a story they were compiling in the vanity of social networking users. They wanted to know why so many people wanted their pictures airbrushed. When I did the interview, on my mobile phone, I was at an outdoor swimming pool trying to keep an eye on my seven year old son at the same time as entertaining my in-laws to a poolside lunch…! However, the interview clearly went well as it made the front page of the Daily Telegraph today.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.