The Sun newspaper called earlier to ask my advice about a story they were planning to run. I was able to give them plenty of background information and the result was a story headlined Email deluge causes misery.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.