My interview with the Business Editor of the Reading Chronicle led to a front page story in the main newspaper and then the whole of the front page of the Business Review sections. Wow!
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.