The features desk at The Press Association has just called. They are doing a feature for syndication to local newspapers throughout the UK on “Second Life” and they’ll be including comments from me on what the unreal world of Second Life means for us in the real world.
Online Business
When did you last paint your garden fence?
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.
