How to get your emails opened

Getting your emails opened can be a real problem. We are being drowned in a sea of email messages, texts, RSS feeds, Twitters and all sorts of instant messages. Is it any wonder that people fail to open emails?

I was in a client’s office the other day and she told me that she needed time to sort through her emails – her inbox had 720 unread emails dating back weeks on end…! Yet she is not alone; people sift through their emails and only open the most important ones, saving the “maybes” until later – when they just delete them without reading them…! Many people just can’t be bothered to deal with the messages; they reason that if the message was important the sender will get back in touch anyway.

So how can you get your emails opened? The trick is to make your email message completely relevant to the specific needs of the individual. Tap into their real interests and your email will be opened. A recent study from Marketing Sherpa shows that people do open emails when they contain relevant information, such as details of an online transaction. They want to read about things like shipping information, or check the receipt you have sent.

How to get emails opened

So the question is, how often do you use such emails for marketing messages? Clearly your customers are opening these transaction emails, but are less likely to open general emails from you, or subsequent marketing messages. It makes sense, therefore, to include marketing messages in those transactional emails.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »