Graham Jones

Word order doesn’t matter for marketers internet

Google doesn’t take into account the order of the words that you type into the search box – unless you tell it to by using quotation marks. Now, psychologists from Boston, USA, have found that humans don’t either.

It turns out that in familiar word pairs, such as “Internet marketing” if the words are the wrong way round, as in “marketing Internet”, we read them the way we expect them to be. So, you would read “management time” as “time management” or “networking social” as “social networking”.

Of course, you’d probably not be noticing any such thing in the words I’d just given you because you have been “primed” into seeing the effect. But for anyone who produces web sites it means you can have web pages that contain words in the “wrong” order that appear in the right order for humans. The benefit for anyone trying to gain higher search engine rankings is that the order of the words matters only a little.

So, for instance, you could write some text that ended one sentence with the word “marketing” and then started the next sentence with “Internet”. Humans would see “Internet marketing” as would Google. This helps because it means you don’t have to repeatedly use the same words on the page which would become boring to the reader and seem as repetitive to search engines.

In words other this new research shows us you can be more creative with your copy and your headlines, safe in the knowledge that your readers would get the real message.

Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones

@grahamjones

Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
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Graham Jones

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