If you sell anything online you are being watched

Internet retailers are claiming victory in the battle for business in the run-up to Christmas. However, all is not as it seems.

Anyone who has an online shop needs to take extra special care of their customers. One false move and your rise in income this year could be a short-lived experience. Research by the web hosting company 1&1 shows that eight out of ten people who shop online check out the Internet retailer BEFORE buying anything.

Unlike their High Street counterparts, online retailers are subject to scrutiny in social networking sites, review sites and cost comparison services. Only when web users are happy with the company or its products do they go ahead and buy anything. Indeed, the 1&1 survey shows that 90% of people actually look for reviews before they buy anything online.

If you are selling online it means you need an altogether different approach to a bricks and mortar retailer. You need to have fantastic customer service, of course, but you also need to make sure that it’s easy for people to review your products and services. You need social networking facilities built into your retail site to allow this, for instance.

You also need to have a presence in all the places where your customers are likely to discuss you – MySpace, Facebook, Ecademy, LinkedIn and so on. If you are not monitoring the discussions about your online shop (and those discussions are happening) you cannot hope to overcome any objections and increase your sales next year.

It’s time for online retailers to abandon the notion of having an Internet Shop; instead they need to centralise what they do around a community of people who buy their products. That way, they will enable future customers to find what they are looking for FIRST – honest reviews and assessments of the company’s products and services.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »