Don’t worry if you don’t have many Facebook friends – you’re more normal than you think…!

There appears to be something of a competitive spirit in online social networks. It’s fostered by the fact that Facebook, LinkedIn and Ecademy (amongst others) reveal how many “friends” or “connections” you have. The theory is that you must be worth knowing if you have more connections and friends.

Now, a new research study from Assumption College, Worcester, USA, suggests that having fewer friends might well be OK. The study was reported at the recent meeting of the American Psychological Association. Interestingly it suggests that people with large numbers of friends have low self-esteem – at least at the outset of using Facebook.

The study looked at first year university students and found that social adjustment and self-esteem was lowest amongst those with most friends. So, perhaps, connecting with those people on social networking sites with loads of connections could well work against you – they might be people who don’t actually function well socially and therefore may be of less help to you.

However, that’s not quite what the study showed. In people who had been using Facebook for a while – final year undergraduates – the research found the reverse results for the first years. In other words, for experienced Facebook users, social adjustment and self-esteem was greatest in those with more than 200 friends.

So what does this really tell us? It suggests that if you connect with experienced users of social networks you’ll be better off. So, look for how long people have been using Facebook or other social networking sites, rather than how many friends they have. The longer they have been using the service, the more likely they are to be the right kind of people to connect with. In other words, as ever, experience counts.

Like this article?

Share on Twitter
Share on Linkdin
Share on Facebook
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »