Just got back from BBC Radio Northampton where I was interviewed about the growing trend for online advertisers to know all about you and your buying preferences.
BBC interview on online advertising
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If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.