BBC News wanted me to comment on shopping

BBC News called to ask me to comment about the apparent psychological need to do all our Christmas shopping in a rush…!

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People prefer real world shopping because of the experience Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
Why are online shops struggling against the real world? Online shopping is a minority activity. Forget the "mobile first" nonsense too. Most people want to go to real shops.
Does your website need a revamp? A website revamp is needed more often than most of us realise. Not only will redesigning your site help visitors it will help you too.

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Graham Jones

Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+

@grahamjones

Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers

This is interesting and worth of a quick read. Is Your Content Strategy Heading in the Right Direction? Four-Steps… https://t.co/7c016ORfYq - 12 hours ago

Graham Jones

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BBC News wanted me to comment on shopping

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Graham Jones

@grahamjones

Graham Jones

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