Pub landlords will wake up to my comments soon…! Just had a lovely interview with their trade magazine, The Morning Advertiser, all about the benefits social networking can bring to the pub trade.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.