Across the world, people are using Twitter in wildly different ways. Some people simply use it as a notice-board showing what they are up to. Others use it to give their status, indicating whether they are in or out of the office. Yet others use Twitter to send direct messages to their contacts as a replacement for instant messaging services. But there are hundreds of different ways you can use Twitter. Here are some ways you can use Twitter in innovative ways – different ways to what it was invented for.
- When you go to a meeting or you are listening to a presentation and you don’t quite understand what is being said, post a Tweet asking your question. Seconds later you will have several replies, without ever needing to have interrupted the speaker or broken the flow of the presentation.
- If you are going to a new town, or you are in a different location to normal, ask if people have recommendations of where to eat. Someone will answer – and you may even find you have a dinner date as well…!
- Need to make quick notes you can access later? Tweet away. Set up a second Twitter account and send “direct” messages to your main account. That way, when you get back into the office you’ll have your list of notes already for you.
- By posting regular hints and tips on your particular subject, you’ll get more visitors back to your web site. A daily tip in 100 characters and then a link back to your web site will really start to build your traffic.
- Start following famous or respected people in your field. They may follow you and you will also be able to see who they follow. In this way you will become associated with the thought leaders on your subject.
- Set up a regular search term for Twitter content. Then look at the Tweets, click through to any links and comment on the articles. This will provide you with relevant links back to your web site, helping your search engine ranking.
- Customer service messages is another great way of using Twitter. You can keep customers informed, minute by minute if some aspect of your service is in crisis, or needs attention. Often people complain that they were not kept informed – Twitter helps you ensure you achieve better communication in times of crisis.
- Use Twitter to give your business personality. Some of the most successful businesses in the world are where people “know” the boss – Virgin, Dell, Microsoft, Ryanair. Most companies, though, are faceless. Twitter helps you put personality into your communications, bringing you more attention.
- Follow journalists and then send them direct messages with announcements of your press releases. You may pick up some offline public relations in this way.
- Search for problems your customers experience. Your clients may discuss their gripes with your products and services. Search for their Tweets, respond and build relationships.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+