This little booklet helps you understand the basics about Twitter. It answers your questions such as “What is Twitter?” and “What can I do with Twitter?”. There is plenty to learn about Twitter, but if you are new to Twittering, or simply want a reminder of ways in which you can use it, this booklet will help.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.