Google Real-Time Puts Onus On Agencies To Get More Involved In Social Media

Social media outreach is more important than ever for PR agencies following the launch of Google’s real-time search ability according to Punch Communications, a leading Digital PR Company (

The announcement is set to have a significant impact on the PR industry as a whole, as search engine results will now be further influenced by social media chatter. It will place the onus on agencies to engage in more client social media activity and consultancy, as they look to capitalise on the fact that social media influence can now be stretched further than was previously possible.

Social media as a PR tool has grown considerably over the last couple of years, as have the popular social networks such as Facebook and Twitter. Social media has become a key method of consumer communication for agencies, helping brands to engage consumers in a new, much deeper way than was previously possible.

Pete Goold, Managing Director at Punch, said: “Real-time search has the potential to significantly enhance the campaigns of those businesses already engaging in social media marketing, and this will inevitably lead to other companies starting to see the benefits of such activity.”

“It is important that our current and potential clients understand which forms social media activity can benefit their business the most, and the results that it can achieve alongside other marketing strategies such as search engine optimisation (SEO).”

Punch’s team of experienced public relations consultants ( are proficient in the various digital PR techniques that have developed in recent times, and Punch is currently looking to add an experienced practitioner to its team following a successful period of growth.

Those interested in jobs in PR ( at Punch must be enthusiastic about developing subsets of PR such as social media and SEO activity, with a genuine passion for clients and the industry as a whole.

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