Appearing on BBC Radio Newcastle this afternoon talking about online Christmas shopping
Other posts that might interest you:
- People prefer real world shopping because of the experience Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
- Why are online shops struggling against the real world? Online shopping is a minority activity. Forget the "mobile first" nonsense too. Most people want to go to real shops.
- Retailers are failing to impress their customers Internet shopping sites are not really providing what people want. Bricks and mortar retailers have a lot to learn.