I am in the July issue of “Sugar” a magazine mostly read by teenage girls….! The article is about online teenage role playing, such as in Second Life.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.