The London Evening Standard interviewed me today for an article due to appear in tomorrow’s newspaper about the psychology of email and how we can all get more people to read and act on our emails and how we can inject personality into emails.
Online Business
When did you last paint your garden fence?
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.
