On the drive-time programme on BBC Radio Newcastle talking about how Internet rumours spread. A Newcastle fan started a rumour in an online forum about his football club, only to find the world’s media was reporting it as fact….!
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.