I was asked today to appear on a satellite TV programme for the Sky package on the psychology of social networking. They want me to be a panellist in an hour-long studio discussion programme.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.