If you are into online business for a year or more or just starting there is a great chance that you have heard about the power of email marketing and the possibilities to increase your ROI. Email marketing is basically one of the essential tools of Internet marketing if you want to make money online. There are plenty of people that do everything right with their blog or website but end up empty handed because of one mistake, failing to use email marketing software, or failing to use it in the proper way, but 9 times out of 10, it’s the first reason mentioned. In order to avoid that mistake here are the reasons why you need an email marketing software, and not just any email marketing software, but the best there is.
So what is the basic idea behind an email marketing software or email autoresponders such as AWeber, which is the most used one, or MailChimp, the fastest growing in popularity at the moment? The basic idea is to provide the client with the means to engage his audience in a way that will make it easier to sell something or make the clients more interested in a certain product, sign up for a free trial or purchase a membership, the reasons are yours and you can use email marketing software for whatever you like. The bottom line is that if used effectively, email autoresponders can increase your conversion rates by amazing numbers.
That should send you the idea of email marketing software and what it is used for, how it is used is another matter, but here are the most important things to look for in an email responder, the things that make such a software the best or not worth your while.
Email filters are essential for any email marketing software as without them you can get stuck with duplicate emails and end up spamming a person, which is never good. Also these filters ensure that your mail is delivered to the person’s inbox and not their SPAM folder.
Text & HTML Emails
Although this should be the very basic of an email autoresponder you wouldn’t believe the number of companies that don’t offer this very basic function, which makes it impossible for some to receive properly formatted emails, thus making your email campaign ineffective.
The biggest mistake you could make is to send out thousands of emails to your readers and potential customers that haven’t been tested. The best email marketing software needs to have a testing app in which you can see what email services support your created mail and which don’t, and according to results you can tweak your email to get the maximum out of your email campaign.
Also a very basic feature that some of the email autoresponders don’t have, and if you have a big list or several websites to take care of this is one of the most important features. You need to be able to sit down and create your campaign for the next few months if needed, it would be hard maintaining such a great number of lists and email campaigns on your own without a help of an intuitive program.
And the last but the most important tool good email marketing software needs to have is a great tracking application. In order to know what works and how to continue your email campaigns you need to be able to see the stats and act upon them. If you don’t know the number of emails opened, the numbers of links clicked and the total numbers of returning visitors from your email campaign you will never know how to proceed and you cannot measure the true effectiveness of your Internet marketing campaign.
These are the most important feature any email marketing software needs to have in order to be considered as good, but of course there are the top notch email autoresponders among the good ones that offer only the best. But the choice comes down to your needs, if you are a seasoned marketer you will probably go for AWeber or GetAResponse, but if you are new to the online industry you might consider MailChimp and its ease of use, whatever you do, and whatever your choice may be, you need to make sure that you know what you are doing before you start your email campaign. In the end, a good Internet marketing campaign can increase your profit, but at the same time a bad Internet marketing campaign can ruin your business and chase away your potential customers.
Find out what is the best email marketing software for you and choose between effectiveness with the best of the best such as AWeber or ease of use that MailChimp offers.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+