Forums were the original “social networks” on the web. Prior to their invention we had “bulletin boards” of course and before them a part of the Internet called “newsnet” where people could ask questions, post information and get advice or support. Nowadays it might seem that Facebook or Twitter has superceded this kind of community. But you’d be wrong. Research shows that 28% of people are actively engaged in using online forums – and, importantly, they tend to have high levels of confidence in the material on these forums. In fact, taking part in forums is the second most common activity on the Internet after watching video. Businesses that ignore forums are therefore missing out on a potentially huge audience.
This report provides insight into the world of forums and gives suggestions as to how you might capitalise on them and use forums to further your business success.
The report is produced by PostRelease – the specialists in online forum advertising – and is available here with their permission.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+