Internationally known Internet marketing strategist and author David Meerman Scott will be featured in a free Search Engine Strategies (SES) webcast. Scott is the author of the recent hit book “World Wide Rave” in which he describes the concept of a particular business or brand becoming known worldwide through online buzz, which in turn results in increased sales and recognition. The second edition of his BusinessWeek bestseller (published in 24 languages), “The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly,” was published in January.

David Meerman Scott
David Meerman Scott, Internet marketing strategist and best-selling author

Webcast: “Generating Global Buzz – and the PR/Marketing Strategies to Do It!” with David Meerman Scott

When: Tuesday, February 16, 2010, 1 p.m. EST (10 a.m. PST)

To register for the free webcast: Go to the SES Event Registration Page

Special webcast promotion: Six free copies of Scott’s book, “World Wide Rave,” will be given to the six attendees who ask the most compelling questions during the webcast!

Webcast sponsored by: HubSpot, Inc., which offers small and mid-size businesses an inbound marketing system to lets users take advantage of the changing nature of how products are bought and sold.

In addition to the webcast, Scott is scheduled to deliver the opening keynote at SES New York, the industry’s largest search engine marketing (SEM) conference, being held at the New York Hilton, March 22- 26, 2010. Marketers can register for the conference at a discounted rate through February 19.

“I’m always excited to be able to introduce my ideas to thousands of people, and to do it through an SES webcast and an SES conference means even more,” remarked Scott. “I’m a big supporter of Search Engine Strategies, having attended my first one back in 2002. SES New York is a fantastic conference—I just love the way it brings the search community together. As for what my keynote will focus on, it’ll be based on the themes in ‘World Wide Rave’ and my other books, but I’ll be throwing a few surprises in especially for search engine marketing experts. Prepare for the unexpected.”

“SES New York 2010 may very well be the strongest SES we’ve ever had, and certainly one of the reasons for this is securing David Meerman Scott as our opening keynote speaker,” said Matt McGowan, Publisher and Head of U.S. for incisive Media. “David is an international star in this industry—he’s already authored several bestselling books, and his ideas have rewritten some of the rules of conventional PR and marketing. The audience is in for a real treat.”

SES New York will attract more than 5000 marketers who come to learn about the latest trends and issues and see the newest search products. The conference offers presentations, panels and networking events for marketing professionals working in mainstream marketing and the search engine optimization (SEO) and pay-per-click (PPC) arenas. SES New York is organized and programmed by the SES Advisory Board.

For more information about SES New York 2010, visit:
http://www.searchenginestrategies.com/newyork/

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