Digital PR now as important as ever

With the news that British web users are now spending 65% more time online than they did three years ago, online PR has never been more important, report Punch Communications, a PR agency on the cutting edge of assisting its customers achieve suitable online presence and media relations.

Such a leap in the amount of time spent online illustrates the need for businesses to have an online presence. Businesses can clearly now use such trends to spread their message to Internet users and consumers in ways previously unknown.

The research, compiled by the UK online measurement company, was based on the online activities of 40,000 Internet users. On average, British web users spend 22 hours and 15 minutes – almost a full day – on the Internet each month. The way this time is distributed displays a clear shift towards the importance of social media, with, on average, 22.7% of this time spent on either social networking sites, or blogs. Second to this was email, with only 7.2% of time online used.

Such an onus on the use of social media and blogging illustrates that this is a platform businesses must seize on to try and help increase their revenue.

Pete Goold, Managing Director of Punch Communications, stated: “Clearly the importance of businesses maintaining a suitable online presence has never been greater. The change in Internet surfing habits over the past few years means more people are now subjected to online advertisements and digital marketing than ever before. Businesses need to ensure they keep up a suitable rapport with their consumers, and the Internet now provides a clear device in helping to achieve this.”

Punch Communications is a self-styled boutique PR agency, which in the past few months has expanded itself as both an SEO agency and a social media agency. Through this, Punch Communications can deliver the most effective media and online presence possible to each of its clients.

Through this combination of traditional and emerging approaches to PR, Punch can spread the word of each client efficiently, maintaining a strong online and indeed offline presence to help each client reach as many of their target audience as possible.

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