PRWeb Case Study: How One Small Business is Beating the Recession

PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), announced today it has published a new case study about one small business took its sales and marketing online and is beating the recession. Vedante, which sells fashionable super-reflective accessories for people and pets, transformed a bricks-and-mortar business plan into an e-commerce strategy and fueled sales with PRWeb. 

The online news release distribution service of Vocus. Follow us on Twitter: @PRWeb

Vedante founder and owner, Barbara Kantor, a 20-year veteran of the apparel industry where she mass marketed clothing to stores including Sears, Nordstrom and Saks Fifth Avenue, says she had “zero” experience in online marketing. Despite the odds, Kantor took to learning how to market online and says in the case study, “PRWeb has been a core part of my success.”

Kantor cites ease-of-use, customer service and results as the key reasons she’s remained a PRWeb customer for two and a half years. In terms of results, her business has performed exceptionally – her super-reflective accessories have been a hit in holiday gift guides and ranked as one of the best selling products in the outdoor gear category on Amazon.com. In fact, her products sold so well, Amazon.com approached her about buying them directly.

“Barbara’s story is amazing and sharing her story offers insightful tips that small business owners everywhere will find valuable,” said Sophie Shiatis, vice president of E-Commerce for PRWeb. “Every successful entrepreneur takes risks, but the fact that Barbara did so in the face of a recession — and in the e-commerce space where she had very little experience, is especially compelling.”

The complete case study can be read online at:
http://www.prweb.com/pr/customer-examples/vedante.html

Like this article?

Share on Twitter
Share on Linkdin
Share on Facebook
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »