Web 2.0 Mobile Revenues to Reach $18.9 billion by 2014

Demand for mobile access to Web 2.0 applications and services will see related annual revenues from these services hit $18.9 billion in 2014, a new report from Juniper Research has found. Presence-enabled communities, such as mobile voice-over-IP (VoIP), will be the primary market driver, followed by rapid growth in the social Web – which encompasses social networking, user-generated content (UGC) and mobile dating, chat & professional applications. Geolocation will also be an important enabler, and is forming part of an increasing number of Web 2.0 mobile mash-up service offerings.

The mobile social web report found that despite pricing models and monetisation of Web 2.0 presenting a significant challenge for many online service providers, numerous opportunities exist in the mobile market based around advertising, messaging, premium services and virtual economies, coupled with the strategic micro-billing capability of mobile.

Although there are significant revenue opportunities for players across the service delivery chain, the size and complexity of the Web 2.0 mobile market should not be underestimated. There are multiple routes to market, and there is fragmentation at all levels. “A confluence of Web 2.0 concepts and end-user behaviour exploiting both the Web and the mobile phone as delivery platforms is driving mobile Web adoption and shaping industry development,” says report author, Ian Chard. “Yet the distinction between service provider roles is becoming less clear-cut, meaning some commercial allies are finding themselves increasingly polarised as the market progresses.”

Other key findings from the mobile social web research include:

• Off-portal applications and OTT (over-the-top) services – such as mobile IM and VoIP, SMS and social network-based ‘in-mail’ – represent a significant threat to operator revenues

• Smartphones, app storefronts, and Web 2.0 applications are driving demand for cloud computing, and innovation in the service delivery environment – including Telecom Web Services, open APIs, and PaaS (platform as a service) and SaaS (software as a service)

This study published today is the first of two reports focusing on mobile web 2.0:

1. Mobile Social Web 2.0: Forecasts, Challenges & Regulations 2010-2014
2. Mobile Web 2.0: Business Models, Geolocation & Presence 2010-2014

Mobile social web whitepaper and further details of the two studies can be freely downloaded from www.juniperresearch.com.

Like this article?

Share on Twitter
Share on Linkdin
Share on Facebook
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »