Would you say “no thanks” if someone offered you an easy way to get 50% more visitors to your website? Probably not. However, that’s exactly what most webmasters are doing. There’s a simple thing that you can do to drive many more visitors to your site.
The Internet is not just Google
Last week, research company Experian Hitwise published the search engine market shares for March 2011. Google accounted for 64.42 percent of all U.S. searches, Bing-powered search comprised 30.01 percent of searches for the month.
Most webmasters focus on Google and ignore all other search engines when it comes to search engine optimization. Ignoring Bing is a mistake. A market share of 30% is huge and there are several reasons why you should include Bing in your SEO activities.
Three reasons why it makes sense to optimize your website for Bing
1. There’s less competition on Bing
Most webmasters concentrate on Google. It is easier to get high rankings on Bing because fewer people compete aggressively for the same keywords.
2. Millions of searchers will find your site
As mentioned above, Bing currently has a market share of 30%. That’s just half of the market share that Google has but that’s still millions of people who might be interested in your website.
If you have just focused on Google then you can increase the number of website visitors by 50% just by adding Bing to your search engine optimization activities.
3. Bing searches deliver more click-throughs
According to the Hitwise data, Bing powered search engines achieved the highest success rate in March 2011. More than 80 percent of searches executed resulted in a visit to a website.
Google achieved a success rate of 66 percent. It might be that the search results snippets in Bing are more attractive or the results in Bing are simply more relevant.
How to optimize your website for Bing
Google and Bing return different websites for the same search query. That means that they use different ranking algorithms and that it is difficult to optimize the same page for both Google and Bing.
If you want to get the best possible results, optimize some pages of your website for Google and other pages of your website for Bing. The more pages of your website you optimize, the better.
Use IBP’s Top 10 Optimizer to get detailed instructions on how to optimize your web pages for Bing. IBP works with Bing.com, Bing.co.uk, Bing.com.au, Bing.de and many other local Bing variations. Of course, IBP also helps you to optimize your web pages for Google.com and many local Google variations.
- How (and Why) To Optimize Your Website For Bing (methodsavvy.com)
- Could Bing Overtake Google in 2012? [CHART] (mashable.com)
- Hitwise: Google Share Declines While Bing Gains Market Share (seroundtable.com)
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+