Want to succeed online? Get a fat face to run your website…!

Face width is important in businessPsychologists often find strange relationships between our behaviour and our body shape. Recent research from the University of Wisconsin-Milwaukee has discovered that profitable companies require a fat-faced leader…! According to the research, Fortune 500 companies who had leaders with wide faces made more profits than businesses where the leaders were thin-faced. The results were statistically significant, suggesting there is something to this.

But why should men with relatively wider faces do better financially than men whose faces are less rounded? It seems it is something to do with testosterone. At puberty, testosterone levels rise and these lead to changes in the size of the jaw bones in boys. A girl’s face grows less after puberty than does a boy’s, as a result. However, there is a complication in all of this – the levels of testosterone are related to the immune system too. When a boy’s immune system is, what you might call stronger, the effect of the testosterone is greater. Essentially, this means that boys with good immune systems have greater facial growth. In evolutionary terms this is important – it means that the “stronger” potential mate is the one with the wider face. Several studies show that women prefer men whose face shape produces a higher ratio of face width to face height.

This has a knock on effect – men with wider faces get to realise they are more attractive. They then sense the degree of power they have. And it is this which probably explains why they are also more successful in the boardroom. Indeed, men with very wide faces tend to be aggressive – their extreme sense of power has tipped too far in the negative direction.

However, for any business this research has implications – it may mean that rather than checking CVs, rather than relying on interviews, all you need to do is measure the width to height ratio or your job applicants’ faces. The one with the wider face is the winner…!

So – who is running your online business? A thin-faced weasel or power hungry fat-face?

Want to succeed online? Get a fat face to run your website...! 1

Comments are closed.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

blank
Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
blank
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »