People are more likely to click on a domain name that matches their search terms than a company domain name which can provide the answer to their problem. This theory was tested by Memorable Domains in a campaign for electric bicycles. Adverts which featured a generic domain name with an exact match to the product performed significantly better than identical adverts featuring a non-generic domain name, such as the name of a company. In other words, domain names that mean something to the potential visitor get more clicks than a domain based on a company name, for instance. This report takes you through the research and shows you why generic domain names can provide you with more business.
My thanks to Memorable Domains for allowing me to provide you with their report.