Internet Marketing for the 21st Century — 10 New Rules

New York, NY (PRWEB) March 24, 2006

Internet marketing expert Larry Chase has issued his top 10 rules for effective Internet marketing, which he labels the “Measurable Marketing Manifesto”. These 10 rules were just published in his email newsletter Web Digest For Marketers (, the insider enewsletter for the Internet marketing industry.

“Online marketers could be getting a much bigger bang for their buck if they paid closer attention to relevant response rates and particular patterns,” said Chase. “Those who use Internet marketing without employing Web Metrics and Analytics are essentially talking the talk but not really walking the walk,” Chase concludes. In his Manifesto, Chase issues ten new rules for the 21st century marketer. They include:

Rule 1 – Get a Dashboard

Every Internet marketer needs a good control panel. The more variables that a marketer measures, the more that a marketer can learn about her audience. Any Internet marketer worth his salt should always keep at least one eye on the field of Web Metrics and Analytics.

Rule 3 – Step Up

If you’re a direct marketer, get your head out of the sand and stop dwelling on increased postal rates and decreasing response rates. Internet Marketing is primarily based on direct marketing and more direct marketers could own leadership roles if they embraced it more thoroughly.

Rule 7 – Stats Are People, Too

Each person is wired to seek out what’s best for him or her. Web Metrics and Analytics is an online mirror of people operating in their own best interests. If your site stats puzzle you, try to “be” a member of your target audience. Coming at it from their perspective may help you understand what the raw numbers aren’t saying.

For the remaining 7 rules of Chase’s “Measurable Marketing Manifesto”, go to:

Since 1995, Larry Chase’s Web Digest For Marketers has served as a weekly guide for Internet Marketing professionals. It features short reviews of the top websites in over 40 marketing categories, including: Web Metrics and Analytics, Search Engine Optimization (SEO), Advanced Email Marketing, Online Sales Lead Generation, Internet Direct Response Marketing, Pay-Per-Click (PPC) Advertising, Customer Relationship Management (CRM), et al.

Since Chase’s enewsletter is advertiser-supported, it is free to subscribers. All new subscribers are entitled to download “Larry Chase’s Search Engine Marketing Resource Guide”. Those interested in subscribing can go to:

Internet Marketing Expert Larry Chase Issues “Measurable Marketing Manifesto”

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