On the Bill Buckley show this morning talking about the psychology of Boxing Day shopping.
Other posts that might interest you:
- People prefer real world shopping because of the experience Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
- Why are online shops struggling against the real world? Online shopping is a minority activity. Forget the "mobile first" nonsense too. Most people want to go to real shops.
- Psychology is fundamental to every business,… Understanding your customers means you need to understand psychology and demonstrate you have thought about it.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+