Graham Jones

Six costly affiliate marketing mistakes

It’s always one of those “I can’t believe its true” moments for new affiliates once they discover the world of affiliate marketing. When they realise you don’t have to worry about product development or shipping they immediately jump on board, forgetting to perform such things as due diligence on the company they are joining. Then soon afterwards they expect to start making money within weeks of starting, but reality always strikes home soon after. They are yet to be millionaires..! Here are some mistakes and tips on how to avoid them.

1. Lack Of Patience
It took years for MacDonald’s to be a successful; it took years for Microsoft and other big companies to take off to success. Treating your affiliate business as a real business is important. Super affiliates that earn $20,000 a month took years to get to that point. Research a program before signing up. Commit to stick it out. If they offer guides and training take advantage of it. Update and maintain your site with fresh contents. Don’t jump ship when the going gets tough.

2. Too Many Programmes
Avoid the temptation to subscribe to too many programmes. When the going gets tough, its easy to think the grass is greener the other side. The problem about subscribing to too many programmes at the same time is that you’ll fail to give them the attention and focus they deserve to make you money. I recommend two or three programmes at the same time to enable you turn your hard work into cash.

3. Wrong Choice Of Programme
When it comes to choosing affiliate programmes, choose the ones that have a generous commission structure, and that pay their affiliates easily and on time. Have affiliate products that fit in with your target audience. Choosing programmes that offers products that might not interest people means no commission or money for you. If you join a programme that offers products that are “hot” you will be competing with thousands of others who are promoting the same product. Choose a niche you KNOW information about! Check the profitability of that niche.

4. Generalized Marketing
Focus on Niche Marketing: Focus on a tiny niche, the tinier and narrower that niche is, the better. Try improving on a single key aspect of your business at a time. Putting your efforts in one of two ways will help you achieve your affiliate programme goals. Try getting people to join your list. Then keep in touch with them by sending out valuable info.

5. Organic Traffic Only
Another mistake most affiliates makes is the idea of generating only organic traffic. True it is possible, but only after time. If you are a “proper business” you will advertise, promote – sell…!

6. Link Exposure
Hiding your affiliate link on your website is crucial nowadays. Most affiliate marketers still make the mistake of making there links visible. The truth is that internet users have become more sophisticated and the honest truth is that most web users won’t click on an affiliate link or anything that looks like it. You’ve got to learn how to hide your affiliate links to ensure click through’s. Also, stories of people’s affiliate links being changed to divert traffic has happened and is still happening.

There are many big mistakes made by affiliates that can be easily avoided, but these are just a few of them. However making mistakes in business are inevitable and important. I recommend failing and making mistakes fast and early in your business than learning from them. This would move you forward towards success.

Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones

@grahamjones

Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
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Graham Jones

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