Ditch the contacts who don’t do business with you

Here’s a test for you: take a look at your LinkedIn list of connections and count the number of people who have refused your desire to do business with them. When you have done that, look through your Twitter followers and see how many have stopped doing business with you. Then go over to Facebook and look through your friends list to find individuals who have steadfastly kept their wallets in their pockets, never doing any more business with you.

Once you have done that – disconnect yourself from them. That’s right, get rid of all those people from your lists who you have tried to do business with but who have refused to co-operate. They are draining your positivity.

Think about the “olden days” before the Internet for a moment. If you tried to do business with someone but your were unsuccessful, losing the contract to a competitor, you never really knew what happened. You moved on to the next customer and after the initial upset you regained your positive attitude. Now, though, when you lose business and you remain connected to the very people you were trying to charm, you are constantly reminded of what they are doing with your competitor. You get Tweets about it, you see their status updates on LinkedIn and they even invite you to join their new business page or group on Facebook. Talk about rubbing it in…!

Of course, your head goes “I may be able to do business with them in the future so I’ll stay connected” but your heart goes “I wish it was me”.

The issue is similar to ending a romantic relationship. When a couple splits up it is very awkward if you keep seeing the “other half”. When couples work together, for example, and then they end their relationship, ultimately one of them has to leave and get work elsewhere because it is just too uncomfortable to work together any more. When people are constantly reminded that their former romantic partner has found new love it is difficult for the ditched individual to move on. Instead they are constantly reminded “that should have been me”.

This leads to negativity, sadness and an inability to make progress with their own life. It is an issue which relationship counsellors are well aware of; it is something that has been happening well before the Internet.

However, a new study from Brunel University has shown that when former couples still remain connected on Facebook they find it just as difficult to move on with their life as would happen in the “real world” when couples split up. The researchers conclude: “avoiding exposure to an ex-partner, both offline and online, may be the best remedy for healing a broken heart”.

Now, whilst losing a customer may not quite be the same as being ditched at the altar, the issue is similar. Your business growth may be hampered by constant reminders of what your ex-customers are now up to. Ditch them from your connections – move on.

Ditch the contacts who don't do business with you 1

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »