Email Marketing Benchmark Report 2012

Despite the economic turmoil, latest benchmark figures show that email marketing is still a valuable marketing tool and is providing great results for UK businesses.

The 2012 UK Email Marketing Benchmark Report from Sign-Up.to shows an increase in average email open rates from 18.21% to 18.35% in the last 12 months across all sectors.

The report breaks down results across 23 industries and provides a great way for marketers to compare their performance against their peers. The business to business sales category leads the pack this year with an impressive average unique open rate of 26.14%, followed closely by restaurants with 23.67%. The music industry also performed well, with an average open rate of 21.46%.

Outside of the private sector, government and charity email communications proved very successful too, notching up 31.17% and 23.25% open rates respectively.

Sign-Up.to’s CEO and email marketing expert Matt McNeill said: “It’s great to see that UK businesses, particularly SME’s, are continuing to get great results from email. With marketing budgets under pressure email marketing is an ideal way to build lasting relationships with people without breaking the bank.”

The full 2012 edition of Sign-Up.to’s UK Email Marketing Benchmark Report is now available for free at http://www.sign-up.to/email-benchmark-2012/

The report is the only UK focussed email marketing benchmark for small to medium sized businesses and is based on over 900 million emails sent using the Sign-Up.to platform last year. All emails are permission-based, sent to subscribers who explicitly opted in to hear from the sender.

Email Marketing Benchmark Report 2012 1

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »