By Rina Rosewood

There is no doubt about it. Businesses in e-commerce are thriving. All signs and data point to shoppers’ increasing buying activity online. The breakneck speed development of mobile technology has made online shopping even more attractive and lucrative. As more and more consumers search, swipe, and click for their every need, more and more merchants and brands will be venturing to establish their online stores. But beyond the appeal of increased online shoppers, e-commerce businesses are also enticed by the significant ease of running their shops.

Module Citizen
Back in the old days — pre-smartphone, tablet era — building an online store meant hiring programmers who spoke arcane language and charged big bucks. For businesses that had more inventory than others, it meant anxiety and countless days spent on organizing and identifying items that needed to be on the online store. A system of navigation had to be configured allowing shoppers to easily find what they want. A clean and simple process for ordering and checkout also had to be determined. These days, however, businesses involved in e-commerce don’t have to go through a lot of hoops and complex processes in order to develop their online store.

In 2007, a feature-rich, open-source e-commerce platform called Magento was introduced to the market. It delivered cost-effective, efficient, and simple solutions that many online shops had been dying to address. The platform has the functionality to instantly install Magento modules that further enable businesses to customize and control their online stores. E-commerce and pay giant eBay instantly recognized the platform’s capabilities and bought it off for a tidy sum in 2011. Today, thousands of brands and merchants use the open-source platform for their online stores.

The Power of Control
Modules address a variety of issues for online stores. These include marketing, content, site management, customer experience, utilities, and third-party integration. Each module is designed to make business processes and workflow more efficient. Module installation is generally quick and easy (as in plug and play), and perhaps what’s even more appealing is that it eliminates the need for expert, costly programmers. Some modules may also be created from scratch. Magento has even made an extension that allows developers to write, use, and distribute their own module skeletons.

One area where online shops find the e-commerce platform’s modules advantageous is meeting customer satisfaction, which is addressed by the help desk module. The module manages the customer help desk easily by guaranteeing quick resolutions and responses through two-way email parsing, converting emails into tickets, tracing history of all communications, assigning work instantly to various departments, focusing on active support requests, utilizing powerful yet user-friendly administrative features, and many other benefits.

About the Author
Rina Rosewood – A researcher and an entrepreneur who focuses mainly on how to make online business processes easier. To customize and control your online store while providing excellent shopping experience, she recommends


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