Should brands start thinking like media organisations?

Other posts that might interest you:

• Nearly 75% Of Global Consumers List Brand Origin As… National pride among the factors that influence consumers' willingness to buy local versus global products
• Facebook is one of the most hated brands in the UK… Facebook gets the thumbs-down from British web users. Research suggests UK is falling out of love with the social network
• Print or TV? The Media that Won the Battle for Your… Print, TV, Radio are now perceived as "unconventional," as fewer people use them. That's the reason old media are becoming effective again.