Crimson Hexagon reveals how to use social media sentiment to make better business decisions

Crimson Hexagon, a leading provider of social media analytics software, will be exhibiting and presenting at this year’s ad:tech London conference at National Hall, Olympia.

As well as presenting ideas and discussion points for using social media analysis to uncover and track specific consumer motivations, Crimson Hexagon will also demonstrate the capabilities of its ForSight social media analytics software platform. With a library of over 300 billion posts and counting, {{Crimson Hexagon’s patented platform distils meaning and context from social media conversations}}.

Crimson Hexagon consultants will be on hand at the show to discuss the best ways in which to garner meaning from social media data. They will also offer advice on how to wade through unsolicited data to reveal actionable business insights. In addition, there will be a local artist from Digital Caricatures Live at Stand 411, who will draw free digital caricatures of ad:tech attendees.

ad:tech London takes place from 11 – 12th September at National Hall, Olympia in London.
More details can be found at:

On Wednesday 11 September at 2pm and Thursday 12 September at 11am, Crimson Hexagon UK Consultant Tom Whitney will present: “The World’s Largest Focus Group: Using Social Media Analysis to Uncover and Track Specific Consumer Motivations”. During his presentation, Tom will explain how Crimson Hexagon’s platform is already helping global enterprises to directly engage with customers, and refine business strategies based on real time opinions. He will investigate the drivers behind sentiment, and explain how analytics tools develop clear and concise marketing strategies.