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BBC Scotland

15th June 2013

Interviewed on the BBC Scotland radio breakfast show today about Internet privacy and why we are so happy to give away so much personal information online.

Recent Blog Posts

Why are online shops struggling against the real world?
14th August 2017
Online shopping is a minority activity. Forget the “mobile first” nonsense too. Most people want to go to real shops. Other posts that might interest you:Retailers are failing to impress their customers Internet shopping sites are not really providing what people want. Bricks and mortar retailers have a lot to ….....Read More.....
What do business people want? Detail, not pictures
8th August 2017
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information. Other posts that might interest you:How to grab the attention of busy business people Business people are increasingly busy. Grabbing their attention for your content is tough. ….....Read More.....
How to sell more online – use the phone…!
31st July 2017
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial. Other posts that might interest you:How to boost your blog by scheduling more content Your content marketing will only work if you produce it ….....Read More.....
Online advertisers are failing to make the most of mobile
21st July 2017
Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert. Other posts that might interest you:Should you stop advertising on Google? Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising ….....Read More.....
Here’s why you don’t get comments on your website
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Many people worry they do not get comments on web pages and blog posts. However, research suggests that’s a good thing as it shows what you write is valued. Other posts that might interest you:Women want to make social media more positive study finds New Dove research shows girls today ….....Read More.....

Useful FREE Downloads

Manage your time with this Social Media Planner
Social media planner – a booklet to help you become efficient and time-saving when using social media Other posts that might interest you:How to boost your blog by scheduling more content Your content marketing will only ….....Read More.....
Search Engine Marketing Guide
FREE DOWNLOAD: How to make the most of search engine marketing and getting traffic from Google Other posts that might interest you:How to use internal links to improve your search engine… The links from other websites ….....Read More.....
How to Make Niche Markets Work for You
This booklet helps you understand the value of niche markets and how they apply online Other posts that might interest you:Continued Growth of the “Internet of Me” Has 88… National Cyber Security Awareness Month reminds all ….....Read More.....
Peering into the future of digital advertising
Report on the future of digital advertising Other posts that might interest you:The Future of Digital Advertising Infographic looking at future of digital advertisingShould you stop advertising on Google? Google is in trouble. An investigation by ….....Read More.....
HootSuite Social Media Management
HootSuite Social Media Management Booklet showing you exactly how to get the best out of this social media dashboard. Other posts that might interest you:Finding the perfect social media management tool for your… By Lilach Bullock ….....Read More.....

Recent Media Appearances

Talk Radio Europe
Interviewed for Talk Radio Europe’s morning show about the psychology of the “Blue Whale” social networking “game” Other posts that might interest you:Psychology is fundamental to every business, especially… Understanding your customers means you need to understand psychology and demonstrate you have thought about it.Why some people hate social networking …
Daily Mail
Interviewed for an article about the psychology of writing emails. Other posts that might interest you:The Daily Mail can actually make you a better blogger The success of the Daily Mail website provides some lessons for bloggers.You receive 1,728 pointless emails a year The average British worker receives 1,728 pointless …
Press Association
Interviewed by PA for an article on the psychology of Twitter abuse. Other posts that might interest you:Twitter Announces Faster, Easier & More Expressive… Photos, videos & @names in reply Tweets will no longer count toward 140-character limitFamilies urged to celebrate National Unplugging Day by… Families across Britain are urged …
Wave FM – Australia
Interviewed for a programme on Internet trolling. Other posts that might interest you:You too could be an Internet Troll Research shows that "trolling" is contagious. You can become an online troll if other people around you are negative and you are in a bad…Amazon Fastest Growing Retail Brand on Social …
Elle Magazine
Provided answers for article on online dating Other posts that might interest you:Too much choice can harm your business If your business offers lots of choice you make it harder for customers to make a purchase and they will be more unhappy with what…How to select the right profile picture …

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