You have no choice in business – focus on your website

hand drawing template web pageBusinesses in the UK are losing out.  Today the Chancellor will announce that the deficit is growing beyond predictions – and most of that is because tax receipts are low. Tax is down because businesses are not growing; they are not doing as much business as possible. In spite of record amounts being spent on Black Friday and Cyber Monday, businesses in the UK, in general, are not growing. Besides, almost all that Black Friday and Cyber Monday trading was done in giant American-owned businesses. And not all of them are known for being great tax contributors.

The issue in the UK is lack of technological awareness. A study by the Department for Business, Innovation and Skills, shows that four out of ten businesses in the UK still do not have a website. In spite of the web being 25 years old, that’s a sizeable number of businesses without a website.

Worse still, is the fact that 55% of people will not buy from a business unless they have a website. Indeed, people would rather buy from a company outside their local area that has a website, than use a local firm which does not.

In other words, British business is losing out because it has failed to grasp the opportunity the web provides. That’s a fundamental reason why the UK’s tax receipts are lower than the Chancellor wants.

People have changed. Almost all people now go to the web first to decide upon a supplier. Even if they are going to buy face-to-face in the “real world” they are making their purchasing decisions online first. That means if your business does not focus “online first” you will be losing out.

For many businesses there are huge, hidden, losses because potential customers cannot find out about them prior to purchase. Nor can they locate a local supplier, which is their preferred option.

No wonder the British economy is in a state – large slices of the UK business world have yet to enter the 21st Century.

Not focusing on the web, not having a website, is a bit like not having a telephone back in the year 2000.

You have no choice in business – your web presence has to to be your number-one priority.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
blank
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »