Black Friday Most Popular UK Online Shopping Day

Black Friday is the busiest day for UK online retailers, with data released by SLI Systems showing that it was the most popular online shopping day of the pre-Christmas sales season 2014, ahead of Cyber Monday and Manic Monday.

The data collected by SLI Systems, a worldwide e-commerce acceleration provider for mid- to large-size Internet retailers and B2B sites, analyses the three most hotly anticipated pre-Christmas shopping days and highlights the growing need for online retailers to have the right e-commerce platforms and tools in place to drive sales through an enhanced customer experience.

Key statistics show:

  • Black Friday was the busiest online day, followed by Cyber Monday and lastly Manic Monday. Traffic on Cyber Monday was 74% of Black Friday’s traffic, and traffic on Manic Monday was 60% that of the peak day.
  • The peak shopping time was 4pm on Black Friday.
  • Over half of Black Friday traffic was driven by mobile devices with the peak at 1am, with 67% of users browsing on mobiles.

With consumers more digital than ever, retailers need to maximise the opportunity of pre-Christmas sales and ensure they are putting the products their customers want in front of them as quickly as possible. Optimizing website search functionality is a key to driving up conversion by connecting shoppers with the products they’re most likely to choose.

For more information and advice on how to maximise pre-Christmas retail sales, visit the post or for more information visit the SLI Systems website.

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