Black Friday is the busiest day for UK online retailers, with data released by SLI Systems showing that it was the most popular online shopping day of the pre-Christmas sales season 2014, ahead of Cyber Monday and Manic Monday.

The data collected by SLI Systems, a worldwide e-commerce acceleration provider for mid- to large-size Internet retailers and B2B sites, analyses the three most hotly anticipated pre-Christmas shopping days and highlights the growing need for online retailers to have the right e-commerce platforms and tools in place to drive sales through an enhanced customer experience.

Key statistics show:

  • Black Friday was the busiest online day, followed by Cyber Monday and lastly Manic Monday. Traffic on Cyber Monday was 74% of Black Friday’s traffic, and traffic on Manic Monday was 60% that of the peak day.
  • The peak shopping time was 4pm on Black Friday.
  • Over half of Black Friday traffic was driven by mobile devices with the peak at 1am, with 67% of users browsing on mobiles.

With consumers more digital than ever, retailers need to maximise the opportunity of pre-Christmas sales and ensure they are putting the products their customers want in front of them as quickly as possible. Optimizing website search functionality is a key to driving up conversion by connecting shoppers with the products they’re most likely to choose.

For more information and advice on how to maximise pre-Christmas retail sales, visit the post or for more information visit the SLI Systems website.


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