Young Professionals Still Struggle to Identify Fake News
The second annual survey from MindEdge Learning finds that recent grads are more confident in their critical thinking skills … yet 52 percent failed a basic critical thinking test
Consumer Behaviour
Consumers Want Supply Chain Visibility and Performance or They will Switch Brands
78% of Respondents Indicate that ETA and Real-Time Location Information are Most Important
Shoppers Are Loyal to Brands that Prioritize Communication
Communication through new channels, effortless returns, and a combination of AI and human support all play a role in building trust with shoppers
Cash-Back Rewards Drove Online Shopper Purchase Decisions During Holidays, Survey Shows
Swagbucks releases findings on how cash-back rewards positively influenced holiday spending trends in 2017
Online Retailers Offer Wrong Promotions to Wrong Customers at the Wrong Time
Over Half of All Retail Promotions Go to Customers Who Are Content to Pay Full Price
Most online sharing is sending pictures to family and friends
Send Anywhere analyzes files sent and shared by Britons in 2017
Online Shoppers Make Quick Purchasing Decisions, Considering Low Cost Purchases For a Day or Less
E-commerce businesses should prioritize website features that improve payment and checkout to avoid abandoned sales, new survey finds.
Teens More Than Twice as Likely to Purchase Online than Adults
Digital content, including video games, accounts for 54 percent of teen spending online
43% Of Millennials Have Never Sent a Handwritten Letter
77% of millennials agree that sending letters, thank you cards and parcels feels like a dying art
Brits Prefer Handwritten Notes from Loved Ones Over Emails
New research reveals true extent of the demise of handwritten correspondence in the 21st century; tech generation set to revive flagging penmanship skills
Most people still prefer TV news to online news
Despite the popularity of digital media where information is widely available, television is still the dominant channel for Americans to consume news
92 Percent of Consumers Visiting a Retailer’s Website for the First Time Aren’t There to Buy
Episerver’s “Reimagining Commerce” report unveils consumer shopping behaviors, expectations for brands
Dog People Post About Their Dog on Social Media Six Times Per Week
Part II of BarkBox’s Dog Parent Study reveals how dog-obsessed America behaves online
Brands Get Ready – Gen Z Are Growing Up and Ready to Challenge
Engaging Gen X, Y and Z reveals key learnings to help marketers connect with different generations more effectively across traditional and digital channels
Consumers Redefine ‘Fast’ Shipping
Lackluster attitudes toward Black Friday remain the same; shoppers experimenting with new and different retailer