The launch of WikiBusiness.org in association with Wikipedia on January 7 this year, gave a completely new dimension to the digital information available for businesses, professionals and companies.
Using the Wiki framework of crowd sourced aggregated and verified information, this is by far the most credible encyclopaedia for businesses all over the world. Its association with Wikipedia brings it the credibility as the world’s biggest and most reputable knowledge source for businesses.
According to a November 13, 2008 article from the Wall Street Journal, survey of 358 senior executives and directors at 53 publicly traded companies revealed at least seven instances of false claims that individuals had received academic degrees that they, in fact, did not. One of the most popular cases in 2013 was that of Yahoo! CEO Scott Thompson who resigned in the wake of row over ‘fake’ degree as the board gave into a raft of complaints which included a discrepancy in the internet boss’s CV.
In a recent article by PricewaterhouseCoopers entitled “Trust but verify: From transparency to competitive advantage,” the authors describe the importance of transparency for companies in gaining a competitive advantage in today’s business environment. The article states that verification by a well-regarded independent third party is key to increasing transparency and thus gaining trust from customers. Another article by the Harvard Business Review from May-June 2012 also mentions the fact that transparency and trust in a company or professional have become increasingly difficult to achieve in the era of services, where customers lack sources to verify the quality of the services they are buying.
By offering an independent third party platform where information provided by companies and professionals is verified, WikiBusiness fills the gap and helps businesses, professionals and customers to make the most out of their purchasing decision.
WikiBusiness has opened a new horizon for creating and verifying business and professional profiles online by using the crowd sourced edit function (Wiki style) and using unique auto-fill functionality from existing web presence.
Learn more: http://www.wikibusiness.org
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+