How good are you at these five valuable digital skills?

Older couple using laptop
Older people – many of whom run businesses – tend to have lower digital skills than youngsters

Almost a quarter of small businesses in the UK lack the essential digital skills deemed necessary to survive in the online world we now inhabit. That’s the revelation from new research conducted for Go-On, the digital skills charity headed by Martha Lane Fox, the Internet entrepreneur.

The research found that digital skills are lacking amongst many small businesses. Also, older age groups tend to have lower digital skills than teenagers and other young people.

That’s a fairly obvious finding – after all, young people have grown up with the Internet and use it every day on mobile devices as well as on computers at school or university, for instance.

Indeed, that’s a crucial factor which the research has uncovered. Like any other skill, such as driving a car or riding a bike, using the Internet requires regular use. Otherwise the skill fades away. Old people may use the Internet to contact relatives, construct their family tree or buy things from online retailers, but they only do so every now and then. Young people, on the other hand, are using the Internet every hour of the day. It is this repetition of Internet usage that helps embed the necessary skills. For older people, they may be able to shop online or download some information, but because they do not do that again for several weeks, the skill has eroded.

This also explains why many small businesses lack digital skills. They may be in industries where Internet usage is sporadic, such as doing the accounts once a month, or searching for a supplier of raw materials every now and then. For small businesses like taxi drivers, window cleaners, farmers and so on, Internet usage is not a constant activity. It is this lack of regular usage that reduces the skills.

Five essential skills

There are, say Go On, five essential skills that you need to conduct online business. These are:

  • Managing Information
  • Communicating
  • Transacting
  • Problem-solving
  • Creating

These are actually more involved than might seem obvious at first sight. For instance, managing information for a business also means the ability to find the best deals, understand web analytics and discover growth opportunities. Similarly, “transacting” also means fraud prevention, maximising the use of your website and applying for Government grants.

Many businesses – not just those with limited Internet usage each day – are not as digitally skilled as they might think. Indeed, according to the research, the skills of staff varies across the country.

Digital skills map of YJ
Digital Skills Map: Percentage of people with “basic digital skills” according to Go On.

 

In Central London, digital abilities are at their highest. But even there 16 people out of every 100 lack digital skills. In the Midlands, almost four out of 10 people lack digital skills. This has an impact on every business. For instance, if staff lack the ability to properly search for and save information they will be taking additional time to complete tasks, reducing office productivity.

One of the issues affecting many businesses now is that they assume that their employees have good digital skills. This study shows that many people lack the basics – and that impacts on your profitability.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »